Articles

The 25th of May is speeding onto us and our daily routines will not be the same from the moment the GDPR will become part of the EU legal system. Are we prepared for this? Barely! [...]

Fox Plans to Reduce Ad Load to 2 Minutes Per Hour by 2020 !!! The issue of overdose of advertising airtime on Greek airwaves is the major complaint for every advertiser and every viewer, [...]

COSMOTE, the biggest mobile operator in Greece, just announced that in Aug 2017 data traffic was 40% up vs. 2012 and 50-100 % up in Chalkidiki and other touristic areas. For sure, this reflects the [...]

SURVIVOR proved to be the game changer of Greek TV. From March till June 2017, every night the show was on screen, 50 to 70% of all viewers were also there. The rest channels have abandoned [...]

In April 2016 Milton Papadakis was asked by the Greek magazine “Marketing Week” to outline the broad lines of expected TV scene changes in the year. The questions: Changes expected in the TV scenery? [...]

Media Planning, in order to be effective, needs to examine content. Take for example two skin product categories. Skin care and makeup. Definitely they need very different treating. Skin care is a long term functional [...]

Greece follows the broad International consumption trends, but at the same time, as a result of the Financial crisis that started in 2009, subscribes also to a distinct set of values. The Ad community [...]

The sales report that IRI just released for the companies selling mostly through the Super Market channel is not positive. But there is also the well known "hidden factor" of Carrefour-Marinopoulos. The chain that [...]

As we commented in previous post, November airtime demand not only started very impressively in Greece, but concluded in a 12.5% increase in the number of spots vs. Nov 2015. The already heavily cluttered [...]

November airtime demand started very impressively in Greece. The first week, 1 to 7 Nov, we estimate that Total TV spending is 25%+ vs. 2015, with CPR following close. For the whole month spending will be close [...]

On Saturday Oct 1st I attended the TEDx Academy 2016 which was held at the Athens Concert Hall (MEGARO). This year the event tried to engage us in Re-imagining Greece of 2030. On the [...]

The question surfaces again and again. How effective is a shorter video versus a longer one of the same content? Google partnered with Mondelez International to find out. And we found their approach compelling! Read [...]

The licensing process that has been put in motion by the government has several steps ahead before the settling-in of the new scenery. The most critical expected step, is the decision of the High Court (Ste), that [...]

In a winter article we were saying: You are surfing the web and all of a sudden an ad pops-up that addresses your own specific interests. It is there for you to explore your next trip, [...]

Skincare products are essential in summer, especially for women. But when it comes to the "popularity contest", i.e. the number of searches on the Web, skincare products are way behind makeup brands. Aesthetics and fashion are [...]

The coming few weeks hold some of the most stressful moments for TV broadcasters and especially for the existing ones. If the licensing process goes on uninterrupted by the High Court (StE), which will convene in full synthesis [...]

HOW CAN NEWSPAPERS LOOK FORWARD IN THE 21st century?  A PRESENTATION BY MILTON PAPADAKIS AT THE MEDIAMIXX2016 IN THESSALONIKI In small countries, with language barriers,.. There is a future for weekly newspapers. Strengths: Journalistic [...]