Media Buying Auditing. TV and rest media.
Media Buying Benchmarks, Control vs. best in class planning practices, Web site optimization control.
- If you are buying advertising airtime in Greece or Cyprus, where can you get live Market Benchmarks to check your buying performance?
- Are you sure that you are always not getting a higher CPR on the lesser channels, compared with your own performance on the top ones? Or with the market performance? Or that your non-Prime Time airtime costs less than your Prime? Are you sure you operate on the optimum channel mix? Are you sure your coverage built-up follows “best in class” practices?
- Who runs the TV Pool in these countries? Who can offer you the proper quantitative & qualitative KPIs?
- Do you translate your business objectives in meaningful & attainable Media Terms, relevant to the country Media Scenery?
- Do you undertake “Social Media Listening?” MEDIARISK will tell you what your baseline is (overall mentions prior to any media usage) and how you should plan your digital activities in relation with the traditional media for an optimized ROI.
- Last but not least: Do you know what are the drivers of sales for your business? Do you have numbers on how much of your incremental sales is due to Advertising and how much due to Promotion? Have you spotted other external drivers? Did you know for example that Chocolate sales are positively correlated with the unemployment index? There is an article on this site that explores this relationship. And there are analysts in this company that can determine WHICH and HOW MUCH are the external drivers for your own business.
- Digital Media: Web sites are built to get as much traffic as possible. But … are you using expert opinion to check if everything behind the façade is properly done?
- Common sense suggests you need to secure your House foundations before building the upper part! Thus, are you sure your web site is getting the appropriate look when accessed through a mobile apparatus? Your site, as time passes by, gathers “garbage”, or pages with thin content. Have you instructed the search engine spiders NOT to read them? Have you set-up properly your sitemap? Have you indexed your pages? Are the URLs you are using SEO friendly? Have you included Metadata? How many lines do you devote to page titles? Page structure (Home Page) ? Were you perhaps very occupied with the aesthetics and applications you added when building the site? These are antagonistic aspects to the smooth operation of the site and to being easily read by the crawls. What is your priority? Has your KEYWORDS density the proper ratio? Is an 8 better than 15 or vice versa? And versus what? Is your page speed of 5″ good or bad? Where do you assign no-index? Do the social bots see structured data to use? And after all, can you evaluate User Experience? Can you get user feedback? Is your site flexible to implement such a feedback? (not necessarily the case for a large percentage of sites that have a common starting concept). For all these issues and many more questions, who do you expect to come-up with the proper checks and the fixes needed? Your own site builder, or a skillful Media Auditor like Mediarisk? If it was for your own house, would you employ the contractor only? Wouldn’t you have a supervising engineer as well, that with a minimal fraction of the cost, would secure the dignity of the whole construction?
- To get a trial FULL REPORT, contact MEDIARISK at (030) 210 6101240, or mail Milton Papadakis Milton@mediarisk.gr
MEDIARISK is an independent Media Auditor and Coach.
We like to say that with us, you either take (calculated) Risks, or you avoid. We work with local clients in Greece and Cyprus and we also serve International advertisers in these markets, as part of Global auditing networks.
Principal is Milton Papadakis. Used to be the Central Media Buyer for Unilever for ten years. Set up CARAT Hellas and was the Managing Director for five years, a media specialist company that according to a Research Int’l survey, gained the No 2 place in reputation among marketers (clients & non-clients) in its third year of operations. Spent one year as Commercial Director of MEGA Channel, five years as head of RISC sociocultural research and ever since, is focusing on increasing ROI of media and on increasing effectiveness, i.e. “in doing the right things in media”.
MEDIARISK consists of a group of professionals, that combine academic credentials and decades of media experience on top agencies and accounts, or younger partners with strong enthusiasm and serious proficiency in the demands of a digital new world. .