Μία γενική αντίληψη ότι τα media είναι κάτι πολύ μακριά από τα θέματα δημιουργικότητας στη διαφήμιση, φαίνεται να είναι καλά ριζωμένη. Κι' όμως, αυτοί που στελεχώνουν τις εταιρείες media, είναι πιο κοντά απ' όλους στις έρευνες γύρω από την αποτελεσματικότητα της διαφημιστικής επικοινωνίας. Γνωρίζουν πηγές, σε Ελλάδα και εξωτερικό. Είναι συνδρομητές σε ό,τι πιο [...]
Φαινομενικά ασύνδετα μεταξύ τους, έχουν ένα σημαντικό συνδυαστικό μήνυμα να μας δώσουν. Αυτό που γνωρίζουμε πια πολύ καλά σήμερα, είναι ότι στις πρώτες δεκαετίες της Τηλεόρασης, το Μέσο λειτουργούσε και σαν συνδετικός ιστός υπηρετώντας το «ανήκειν» (ήσουν αποσυνάγωγος εάν δεν ήξερες που βρίσκεται η αφήγηση στον Άγνωστο Πόλεμο το 70 ή στο Big Brother [...]
Media Pitches need to follow the guidelines of EACA, The European Association of Communication Agencies. MEDIARISK works towards this end. Points to consider: TV & Digi need separate processes. The Pitch process does not end with the signing of the contract. Needs following for the next 12 months. The MEDIARISK TV Pool is the [...]
My friend and business colleague Alain, who focuses on CX, makes the difference today. He does not repeat for a millionth time the literature on corona, but he offers a sound orientation for Customer Centered business leaders for the day after! https://www.linkedin.com/posts/alainthys_questions-customer-centric-leaders-ask-now-ugcPost-6651500469199998976-KOdz Through his company - Shalima - Alain is involved in a number [...]
I am borrowing one only phrase from the survey results just published: Globally, people are most in favor of brands responding to the outbreak by providing flexible payment terms (83%), offering free services (81%), closing non-essential stores (79%) and helping to produce essential supplies (67%). My personal understanding is that the sentiment is more [...]
The chronicle of the disease in GR: Wed 26 Feb 2020, the first case in Thessaloniki Thu 12 Mar 2020, the first loss of life Fri 13 Mar 2020, Restaurants, coffee shops etc, ordered to close down. Mon 16 Mar 2020, Regulations on shoppers in s/ms and start of tele-working. The current TV airtime [...]
Marketing managers, you are not the sole guardians of the Brand. But you are the sole responsible for the systems and processes by which you measure the Brand and its competitive performance! If you fail to put them in place, remember Peter Drucker: You cannot manage unless you measure. Or perhaps, you cannot defend [...]
The well-known WeTransfer service, just published its 2019 IDEAS REPORT. For sure you will recognize many of your own thoughts. But this is a concrete compilation to have at the beginning of 2020! How many ideas do you need before you strike gold? And does a great idea mean money in the bank or [...]
Analytic Partner’s latest ROI report is now out. Insights from over 16 years of research and measurement projects conducted with 700+ brands. Findings indicate higher ROI potential over traditional channels, although one needs not to go to extreme interpretation of the results To access the report: https://analyticpartners.com/resources/report-emerging-media/
