September 2020

Τηλεοπτικά μηνύματα σε δύσκολα νερά

By |2020-09-29T11:36:17+00:00September 29th, 2020|Advertising, Marketing, Media, Research|

Μία γενική αντίληψη ότι τα media είναι κάτι πολύ μακριά από τα θέματα δημιουργικότητας στη διαφήμιση, φαίνεται να είναι καλά ριζωμένη.  Κι' όμως, αυτοί που στελεχώνουν τις εταιρείες media, είναι πιο κοντά απ' όλους στις έρευνες γύρω από την αποτελεσματικότητα της διαφημιστικής επικοινωνίας. Γνωρίζουν πηγές, σε Ελλάδα και εξωτερικό. Είναι συνδρομητές σε ό,τι πιο [...]

August 2020

Τα μερίδια Αγοράς, το Brexit και τα Social Media

By |2020-08-29T08:26:26+00:00August 29th, 2020|Uncategorized|

Φαινομενικά ασύνδετα μεταξύ τους, έχουν ένα σημαντικό συνδυαστικό μήνυμα να μας δώσουν. Αυτό που γνωρίζουμε πια πολύ καλά σήμερα, είναι ότι στις πρώτες δεκαετίες της Τηλεόρασης, το Μέσο λειτουργούσε και σαν συνδετικός ιστός υπηρετώντας το «ανήκειν» (ήσουν αποσυνάγωγος εάν δεν ήξερες που βρίσκεται η αφήγηση στον Άγνωστο Πόλεμο το 70 ή στο Big Brother [...]

July 2020

Media Agency Pitch

By |2020-07-08T08:10:32+00:00July 8th, 2020|Advertising, Marketing, Media, Research|

Media Pitches need to follow the guidelines of EACA, The European Association of Communication Agencies. MEDIARISK works towards this end. Points to consider: TV & Digi need separate processes. The Pitch process does not end with the signing of the contract. Needs following for the next 12 months. The MEDIARISK TV Pool is the [...]

June 2020

April 2020

The day After: NORMALITY

By |2020-04-05T12:36:28+00:00April 5th, 2020|Advertising, Marketing, Media, Research|

My friend and business colleague Alain, who focuses on CX, makes the difference today. He does not repeat for a millionth time the literature on corona, but he offers a sound orientation for Customer Centered business leaders for the day after! Through his company - Shalima - Alain is involved in a number [...]

March 2020

Coronavirus and Creativity

By |2020-03-23T23:57:31+00:00March 23rd, 2020|Advertising, Marketing, Media, Research|

I am borrowing one only phrase from the survey results just published: Globally, people are most in favor of brands responding to the outbreak by providing flexible payment terms (83%), offering free services (81%), closing non-essential stores (79%) and helping to produce essential supplies (67%). My personal understanding is that the sentiment is more [...]

December 2019

Marketers … arm yourselves!

By |2019-12-28T14:12:43+00:00December 28th, 2019|Advertising, Marketing, Media, Research|

Marketing managers, you are not the sole guardians of the Brand. But you are the sole responsible for the systems and processes by which you measure the Brand and its competitive performance! If you fail to put them in place, remember Peter Drucker: You cannot manage unless you measure. Or perhaps, you cannot defend [...]

WeTransfer IDEAS REPORT 2019

By |2019-12-25T16:47:16+00:00December 25th, 2019|Advertising, Marketing, Media, Research|

The well-known WeTransfer service, just published its 2019 IDEAS REPORT. For sure you will recognize many of your own thoughts. But this is a concrete compilation to have at the beginning of 2020! How many ideas do you need before you strike gold? And does a great idea mean money in the bank or [...]

Marketing Measurement Report: Emerging Media Outperforms Traditional Media

By |2019-12-08T13:28:27+00:00December 8th, 2019|Advertising, Marketing, Media, Research|

Analytic Partner’s latest ROI report is now out. Insights from over 16 years of research and measurement projects conducted with 700+ brands. Findings indicate higher ROI potential over traditional channels, although one needs not to go to extreme interpretation of the results To access the report: