November airtime demand started very impressively in Greece. The first week, 1 to 7 Nov, we estimate that Total TV spending is 25%+ vs. 2015, with CPR following close. For the whole month spending will be close to +20%, with CPR not far behind. This last is happening also because MEGA is losing its grip on the market [...]
On Saturday Oct 1st I attended the TEDx Academy 2016 which was held at the Athens Concert Hall (MEGARO). This year the event tried to engage us in Re-imagining Greece of 2030. On the event side, we noticed a small team that was capturing the speeches, one by one, on a graphic installation. People [...]
The question surfaces again and again. How effective is a shorter video versus a longer one of the same content? Google partnered with Mondelez International to find out. And we found their approach compelling! Read more...
The licensing process that has been put in motion by the government has several steps ahead before the settling-in of the new scenery. The most critical expected step, is the decision of the High Court (Ste), that meets in full synthesis on Friday the 30 Sep. to judge on the compatibility of the law & process with the constitution. The 90 days [...]
In a winter article we were saying: You are surfing the web and all of a sudden an ad pops-up that addresses your own specific interests. It is there for you to explore your next trip, your next watch, your next gadget. People are predisposed to react positively or negatively, not to the ad, but to [...]
Skincare products are essential in summer, especially for women. But when it comes to the "popularity contest", i.e. the number of searches on the Web, skincare products are way behind makeup brands. Aesthetics and fashion are easily beating functionality and protection! Not a surprise that seasoned marketers that know their trade, rely on expert opinion on [...]
The coming few weeks hold some of the most stressful moments for TV broadcasters and especially for the existing ones. If the licensing process goes on uninterrupted by the High Court (StE), which will convene in full synthesis on July 4th, the exact same date as the deadline for submission of applications, it will mean that in early Aug, each candidate will [...]
HOW CAN NEWSPAPERS LOOK FORWARD IN THE 21st century? A PRESENTATION BY MILTON PAPADAKIS AT THE MEDIAMIXX2016 IN THESSALONIKI In small countries, with language barriers,.. There is a future for weekly newspapers. Strengths: Journalistic culture & ethics (remember the mobie “spotlight”), authoritarian signatures Requirements: collective assessment of cost and embracement of directional the same [...]
End of the Road for MEGA? Wed 25 May 2016, Thursday & Friday 27 May 2016 will be critical: Consecutive meetings of the Board, shareholders and the lender Banks are taking place to shape the future (or no future) of the first private TV channel that ever broadcasted in Greece. Apart from the internal disagreements between [...]
Once upon a time, the association of journalists was setting up a lottery at the end of the year, named "Lahio Syndakton". It was perhaps the most famous lottery and the gains were apartments or even blocks of apartments, that in the sixties incarnated the absolute symbol of social evolution, the dream of every family. Then at the end [...]