Milton Papadakis

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About Milton Papadakis

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So far Milton Papadakis has created 69 blog entries.

Predictions made in Apr 2016

In April 2016 Milton Papadakis was asked by the Greek magazine “Marketing Week” to outline the broad lines of expected TV scene changes in the year. The questions: Changes expected in the TV scenery? Ποιες αλλαγές θα πρέπει να αναμένονται στο τηλεοπτικό περιβάλλον τη χρονιά που διανύουμε; Δύσκολα θα μπορούσε κανείς να τις αντιληφθεί [...]

By |2017-03-22T11:31:39+00:00March 21st, 2017|Advertising, Marketing, Media|

Content & Media Planning

Media Planning, in order to be effective, needs to examine content. Take for example two skin product categories. Skin care and makeup. Definitely they need very different treating. Skin care is a long term functional concern. Needs continuity planning, with an emphasis on certain periods like the summer after-holidays one. Makeup brings-in "news" all the [...]

By |2017-03-22T11:31:50+00:00March 20th, 2017|Advertising, Marketing, Media|

IRI on Greek Market Jan-Oct 2016

The sales report that IRI just released for the companies selling mostly through the Super Market channel is not positive. But there is also the well known "hidden factor" of Carrefour-Marinopoulos. The chain that almost stopped operating and is now slowly getting back, on a rescue deal by SKLAVENITIS that still is not cleared [...]

By |2017-03-22T11:33:06+00:00January 11th, 2017|Advertising, Marketing, Media|

12.5% more spots in a market that has long surpassed full capacity

As we commented in previous post, November airtime demand not only started very impressively in Greece, but concluded in a 12.5% increase in the number of spots vs. Nov 2015. The already heavily cluttered Prime Time concluded in an even more impressive percentage: +20%. Many explanations can contain partial reasons for this. But according to [...]

By |2017-03-22T11:33:14+00:00December 20th, 2016|Advertising, Marketing, Media|

A clearer TV scenery in GR: Wait for Q2

The licensing process that has been put in motion by the government has several steps ahead before the settling-in of the new scenery. The most critical expected step, is the decision of the High Court (Ste), that meets in full synthesis on Friday the 30 Sep. to judge on the compatibility of the law & process with the constitution. The 90 days [...]

By |2017-03-22T11:34:05+00:00September 23rd, 2016|Advertising, Marketing, Media|