MediaRisk

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So far MediaRisk has created 8 blog entries.

The July Greek Financial Crisis and TV buying

At the end of June 2015, the negotiations between the Greek government and the lenders from EU & IMF had derailed. All of a sudden, the then Prime Minister reverted to a referendum on the EU latest proposal. But because all pre-agreed deadlines were surpassed, the Greek Banking system momentarily stood alone, without the backing [...]

By | 2017-03-22T11:56:16+00:00 October 14th, 2015|Advertising, Media|

Optimize media investments in Greece

This blog exists to offer marketers & heads of businesses in Greece, ideas and practices about the use of media. Ideas relevant to the Greek market, that increase either efficiency (I do things economically) or effectiveness ( I do the right things). A big part of our expertise on advertising media in Greece, stems from [...]

By | 2017-03-22T11:56:33+00:00 October 8th, 2015|Marketing|

Google Analytics: The user at the driver’s seat

Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox. Thinkbox is the marketing body for commercial TV in the UK, in all its forms [...]

By | 2017-03-22T11:57:58+00:00 October 8th, 2015|Digital|

Multi-screening

Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox. Thinkbox is the marketing body for commercial TV in the UK, in all its forms [...]

By | 2017-03-22T11:58:42+00:00 October 8th, 2015|Research|

Πέφτουν οι πωλήσεις των S/Mkts?

Την Κυριακή 11 Μαΐου 2015, η Καθημερινή είχε μία έρευνα του Οικονομικού Πανεπιστημίου που … μου την έδωσε! Και αυτό γιατί για κάποια πράγματα έχουμε έρευνα αγοράς και καταγραφή συμπεριφορών, που για εμένα και την πλειοψηφία των "practitioners" (για να μην είμαι απόλυτος), είναι μακράν στερεότερες βάσεις για συμπεράσματα. Έτσι, έγραψα το δικό μου άρθρο: http://advertising.gr/Article/7890/Supermarkets-kai-Epikoinonia/ [...]

By | 2017-03-22T11:59:28+00:00 September 8th, 2014|Advertising|