MediaRisk

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So far MediaRisk has created 12 blog entries.

Length Of TV Commercials

One of the 1 mil $ questions in TV advertising has always been about the right length of the commercial. The media planners were never in favor of the long versions (not always for the correct reasons), while the account handlers usually advocated in favor. A new study published by ADMAP magazine in March [...]

By | 2018-06-15T07:24:30+00:00 June 5th, 2018|Advertising, Marketing, Media, Research|

Should Digital Campaigns Auditing follow on the steps of TV auditing?

When advertisers need to check the performance of their digital campaigns, very often jump into seeking benchmarking comparisons, exactly as they do in TV. But in digital, targeting is much more precise and objectives much more diversified. From awareness building to call for action, the range is quite big. Nowadays, GDPR compliance campaigns is the [...]

By | 2018-05-28T18:26:30+00:00 May 28th, 2018|Digital, Marketing|

GDPR, Media & Advertising Agencies

The 25th of May is speeding onto us and our daily routines will not be the same from the moment the GDPR will become part of the EU legal system. Are we prepared for this? Barely! A recent pan-European survey that asked executives if their organizations were fully prepared for GDPR compliance got a 50% positive [...]

By | 2018-05-06T21:45:03+00:00 April 30th, 2018|Advertising, Marketing, Media|

The July Greek Financial Crisis and TV buying

At the end of June 2015, the negotiations between the Greek government and the lenders from EU & IMF had derailed. All of a sudden, the then Prime Minister reverted to a referendum on the EU latest proposal. But because all pre-agreed deadlines were surpassed, the Greek Banking system momentarily stood alone, without the backing [...]

By | 2017-03-22T11:56:16+00:00 October 14th, 2015|Advertising, Media|

Optimize media investments in Greece

This blog exists to offer marketers & heads of businesses in Greece, ideas and practices about the use of media. Ideas relevant to the Greek market, that increase either efficiency (I do things economically) or effectiveness ( I do the right things). A big part of our expertise on advertising media in Greece, stems from [...]

By | 2017-03-22T11:56:33+00:00 October 8th, 2015|Marketing|

Google Analytics: The user at the driver’s seat

Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox. Thinkbox is the marketing body for commercial TV in the UK, in all its forms [...]

By | 2017-03-22T11:57:58+00:00 October 8th, 2015|Digital|

Multi-screening

Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox. Thinkbox is the marketing body for commercial TV in the UK, in all its forms [...]

By | 2017-03-22T11:58:42+00:00 October 8th, 2015|Research|