When advertisers need to check the performance of their digital campaigns, very often jump into seeking benchmarking comparisons, exactly as they do in TV. But in digital, targeting is much more precise and objectives much more diversified. From awareness building to call for action, the range is quite big. Nowadays, GDPR compliance campaigns is the [...]
The 25th of May is speeding onto us and our daily routines will not be the same from the moment the GDPR will become part of the EU legal system. Are we prepared for this? Barely! A recent pan-European survey that asked executives if their organizations were fully prepared for GDPR compliance got a 50% positive [...]
Fox Plans to Reduce Ad Load to 2 Minutes Per Hour by 2020 !!! The issue of overdose of advertising airtime on Greek airwaves is the major complaint for every advertiser and every viewer, but nobody takes any action. Obviously, Greek TV must reinvent the way that does business. These days FOX chose a [...]
At the end of June 2015, the negotiations between the Greek government and the lenders from EU & IMF had derailed. All of a sudden, the then Prime Minister reverted to a referendum on the EU latest proposal. But because all pre-agreed deadlines were surpassed, the Greek Banking system momentarily stood alone, without the backing [...]
This blog exists to offer marketers & heads of businesses in Greece, ideas and practices about the use of media. Ideas relevant to the Greek market, that increase either efficiency (I do things economically) or effectiveness ( I do the right things). A big part of our expertise on advertising media in Greece, stems from [...]
Researchers in the US say that the crisis worked as a catalyst for teenagers to push back narcissism (an ... excellent term, from the Greek myth of Narkissos that felt in love with his own image in the lake). The article is in Greek, from SKAI Radio Please click here
Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox. Thinkbox is the marketing body for commercial TV in the UK, in all its forms [...]
Users of Internet & Smart Mobiles / Facts & figures for Greece, from Focus Bari http://www.focusbari.gr/images/pdf/TEXNOLOGIA_PROFILE.pdf
Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox. Thinkbox is the marketing body for commercial TV in the UK, in all its forms [...]
Την Κυριακή 11 Μαΐου 2015, η Καθημερινή είχε μία έρευνα του Οικονομικού Πανεπιστημίου που … μου την έδωσε! Και αυτό γιατί για κάποια πράγματα έχουμε έρευνα αγοράς και καταγραφή συμπεριφορών, που για εμένα και την πλειοψηφία των "practitioners" (για να μην είμαι απόλυτος), είναι μακράν στερεότερες βάσεις για συμπεράσματα. Έτσι, έγραψα το δικό μου άρθρο: http://advertising.gr/Article/7890/Supermarkets-kai-Epikoinonia/ [...]