Isn’t the feeling familiar? You are surfing the web and all of a sudden an ad pops-up that addresses your own specific interests. It is there for you to explore your next trip, your next watch, your next gadget. And then we have an automatic segmentation: People are predisposed to react positively or negatively, not to the ad, but to the fact that someone is targeting them with precision. The one group is more probable to feel a kind of concern: I am being watched. These guys have intruded my privacy and who knows what else they know about me. The other group feels a kind of relief: At last! These guys have done their homework and are sending me ads relevant to my interests. I am fed-up from ads that have nothing to do with me.
Targeting isn’t a new thing to consumers. They all know that manufacturers and service providers need to segment the markets and that targeting everyone is not the most clever marketing strategy.
We would like to hear your personal opinion on the subject, so next month to publish the outcome of the survey, offering you back, how you, the energetic members of the Greek business community feel about the issue. Results will be segmented by gender and age. And we will also include expert opinion & comments on the group findings that will further help us all to use the most appropriate approach when we do B2B.
We need to say that the more answers we get, we will consider them as a vote of confidence and interest in our effort to publish Marketing and Media case studies that are original and are dealing specifically with the Greek and the Cypriot markets.
Take the survey: The 4 questions