My top 10 quotes on striving

Throughout the more than 40 years Virgin has been in business we have been continuously striving – striving to deliver wonderful products and services, striving to make a positive difference, striving to change people’s life for the better. Had we not kept striving, we certainly wouldn’t be where we are today. There can be [...]

By | 2017-03-22T11:49:12+00:00 November 22nd, 2015|Digital, Marketing, Research|

Facebook Offers Local Businesses Two New Awesome Ad Tools

What Happened: Facebook’s local ads are about to get more powerful. On Thursday, the social network introduced two ad products that can greatly benefit local businesses. One is a free analytics tool called “Local Insights” that shows SMB owners the foot traffic around their stores, collected anonymously via the Facebook app’s location services. The other [...]

By | 2017-03-22T11:51:53+00:00 November 15th, 2015|Digital, Marketing, Research|

Google Analytics: The user at the driver’s seat

Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox. Thinkbox is the marketing body for commercial TV in the UK, in all its forms [...]

By | 2017-03-22T11:57:58+00:00 October 8th, 2015|Digital|