Mobile Ads: Not a media only issue

COSMOTE, the biggest mobile operator in Greece, just announced that in Aug 2017 data traffic was 40% up vs. 2012 and 50-100 % up in Chalkidiki and other touristic areas. For sure, this reflects the increased intensity of mobile data transfers and searches and the upcoming of mobiles as an advertising medium. Just consider the [...]

By |2017-09-05T08:44:00+00:00September 4th, 2017|Advertising, Marketing, Media|

Predictions made in Apr 2016

In April 2016 Milton Papadakis was asked by the Greek magazine “Marketing Week” to outline the broad lines of expected TV scene changes in the year. The questions: Changes expected in the TV scenery? Ποιες αλλαγές θα πρέπει να αναμένονται στο τηλεοπτικό περιβάλλον τη χρονιά που διανύουμε; Δύσκολα θα μπορούσε κανείς να τις αντιληφθεί [...]

By |2017-03-22T11:31:39+00:00March 21st, 2017|Advertising, Marketing, Media|

Content & Media Planning

Media Planning, in order to be effective, needs to examine content. Take for example two skin product categories. Skin care and makeup. Definitely they need very different treating. Skin care is a long term functional concern. Needs continuity planning, with an emphasis on certain periods like the summer after-holidays one. Makeup brings-in "news" all the [...]

By |2017-03-22T11:31:50+00:00March 20th, 2017|Advertising, Marketing, Media|

IRI on Greek Market Jan-Oct 2016

The sales report that IRI just released for the companies selling mostly through the Super Market channel is not positive. But there is also the well known "hidden factor" of Carrefour-Marinopoulos. The chain that almost stopped operating and is now slowly getting back, on a rescue deal by SKLAVENITIS that still is not cleared [...]

By |2017-03-22T11:33:06+00:00January 11th, 2017|Advertising, Marketing, Media|

12.5% more spots in a market that has long surpassed full capacity

As we commented in previous post, November airtime demand not only started very impressively in Greece, but concluded in a 12.5% increase in the number of spots vs. Nov 2015. The already heavily cluttered Prime Time concluded in an even more impressive percentage: +20%. Many explanations can contain partial reasons for this. But according to [...]

By |2017-03-22T11:33:14+00:00December 20th, 2016|Advertising, Marketing, Media|