Skincare & makeup: Extreme opponent media planning needs.

Skincare products are essential in summer, especially for women. But when it comes to the "popularity contest", i.e. the number of searches on the Web, skincare products are way behind makeup brands. Aesthetics and fashion are easily beating functionality and protection! Not a surprise that seasoned marketers that know their trade, rely on expert opinion on [...]

By |2017-03-22T11:34:58+00:00July 17th, 2016|Advertising, Marketing, Media|

In need of a new equilibrium in TV Advertising in GR

The coming few weeks hold some of the most stressful moments for TV broadcasters and especially for the existing ones. If the licensing process goes on uninterrupted by the High Court (StE), which will convene in full synthesis on July 4th, the exact same date as the deadline for submission of applications, it will mean that in early Aug, each candidate will [...]

By |2017-03-22T11:35:06+00:00June 24th, 2016|Advertising, Marketing, Media|

20th century tigers in 21st century jungle

HOW CAN NEWSPAPERS LOOK FORWARD IN THE 21st century?  A PRESENTATION BY MILTON PAPADAKIS AT THE MEDIAMIXX2016 IN THESSALONIKI In small countries, with language barriers,.. There is a future for weekly newspapers. Strengths: Journalistic culture & ethics (remember the mobie “spotlight”), authoritarian signatures Requirements: collective assessment of cost and embracement of directional the same [...]

By |2017-03-22T11:35:53+00:00June 6th, 2016|Advertising, Marketing, Media|

MEGA CHANNEL- The three days of the condor

End of the Road for MEGA? Wed 25 May 2016, Thursday & Friday 27 May 2016 will be critical: Consecutive meetings of the Board, shareholders and the lender Banks are taking place to shape the future (or no future) of the first private TV channel that ever broadcasted in Greece. Apart from the internal disagreements between [...]

By |2017-03-22T11:36:48+00:00May 25th, 2016|Advertising, Marketing, Media|

Farewell to an Advertising Tax in GR

Once upon a time, the association of journalists was setting up a lottery at the end of the year, named "Lahio Syndakton". It was perhaps the most famous lottery and the gains were apartments or even blocks of apartments, that in the sixties incarnated the absolute symbol of social evolution, the dream of every family. Then at the end [...]

By |2017-03-22T11:38:54+00:00May 13th, 2016|Advertising, Marketing, Media|

MEDIARISK in the Press – in Greek

Δημοσιεύθηκε στο περιοδικό Marketing Week, 13 Apr 2016. Ποιές αλλαγές θα πρέπει να αναμένονται στο τηλεοπτικό περιβάλλον τη χρονιά που διανύουμε; Δύσκολα θα μπορούσε κανείς να τις αντιληφθεί σε όλο τους το εύρος και την ένταση, ωστόσο η απάντηση στο ερώτημα είναι άκρως επιτακτική για τους διαφημιζόμενους, οι οποίοι ως οργανωμένες επιχειρήσεις πιέζονται να προγραμματίσουν τις [...]

By |2017-03-22T11:39:37+00:00April 19th, 2016|Advertising, Marketing, Media|

Media planning in Gr, 6 years within the Financial Crisis

A recent white paper by Millward Brown on Brand Loyalty, among other things, triggers a reconsideration of our line of thought in media planning, which for sure cannot be the same as before the crisis. The Millward Brown paper is titled “Demystifying the Consumer Journey”. It states that           Marketers identified “planning across consumer touchpoints” as [...]

By |2017-03-22T11:42:30+00:00March 27th, 2016|Advertising, Marketing, Media|