Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from a recent post on Thinkbox.

Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky …

http://www.thinkbox.tv/server/show/nav.2165

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