As reported from the “WFA Marketing Week 2021” by Michaela Jeferson –Marketing Week Magazine 21 Apr. 2021, Marketers are less advanced on sustainability than their businesses as a whole.
Thus, what Peter Wright says, captures fully the dynamics of our era:
In fact, of the 650 respondents in 34 markets around the world, over half describe their marketing organization as either “about to start” or still taking “first steps” towards sustainability. Just one third of organizations have sustainability as a KPI on their marketing dashboard and approximately 20% of marketing organizations are not measuring sustainability efforts at all.