• Media Pitches need to follow the guidelines of EACA, The European Association of
    Communication Agencies. MEDIARISK works towards this end.
  • Points to consider: TV & Digi need separate processes.
  • The Pitch process does not end with the signing of the contract. Needs following for the next
    12 months. The MEDIARISK TV Pool is the main tool to verify if promises were met.
  • Usually contracts that skew too much on Quant, score less on important aspects (ex. REACH
    building), since the cost priority limits some options. MRSK safeguards a balanced approach.
  • Most Media Pitches in GR are coordinated by Mediarisk. Some of the recent top cases: LIDL,
    NBG, ΕΠΑ, SARANDIS Group, ELBISCO, PIRAEUS BANK.
  • For details: Milton@mediarisk.gr or 210-6101240
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