This blog exists to offer marketers & heads of businesses in Greece, ideas and practices about the use of media. Ideas relevant to the Greek market, that increase either efficiency (I do things economically) or effectiveness ( I do the right things).
A big part of our expertise on advertising media in Greece, stems from our own TV Pool, which taps on the actual buys of about the 16% of the total TV market
CV of Milton Papadakis:
Has been Media Director for Lintas advertising (No 3 agency in the eighties in Gr) & central media buyer for Unilever Hellas. Set-up Carat Hellas and served as Managing Director for five years. Then Commercial director for MEGA Channel. In the field of research has helped set-up the sociocultural research and managed RISC HELLAS for 6 years. For the last 15 years works as media consultant & auditor, through his company, MEDIARISK
Studies: Degrees in Mathematics, in Marketing and in Law.
Apart from his native Greek, speaks English, French and Italian.