Articles

The licensing process that has been put in motion by the government has several steps ahead before the settling-in of the new scenery. The most critical expected step, is the decision of the High Court (Ste), that [...]

In a winter article we were saying: You are surfing the web and all of a sudden an ad pops-up that addresses your own specific interests. It is there for you to explore your next trip, [...]

Skincare products are essential in summer, especially for women. But when it comes to the "popularity contest", i.e. the number of searches on the Web, skincare products are way behind makeup brands. Aesthetics and fashion are [...]

The coming few weeks hold some of the most stressful moments for TV broadcasters and especially for the existing ones. If the licensing process goes on uninterrupted by the High Court (StE), which will convene in full synthesis [...]

HOW CAN NEWSPAPERS LOOK FORWARD IN THE 21st century?  A PRESENTATION BY MILTON PAPADAKIS AT THE MEDIAMIXX2016 IN THESSALONIKI In small countries, with language barriers,.. There is a future for weekly newspapers. Strengths: Journalistic [...]

End of the Road for MEGA? Wed 25 May 2016, Thursday & Friday 27 May 2016 will be critical: Consecutive meetings of the Board, shareholders and the lender Banks are taking place to shape the [...]

Once upon a time, the association of journalists was setting up a lottery at the end of the year, named "Lahio Syndakton". It was perhaps the most famous lottery and the gains were apartments or even blocks [...]

Δημοσιεύθηκε στο περιοδικό Marketing Week, 13 Apr 2016. Ποιές αλλαγές θα πρέπει να αναμένονται στο τηλεοπτικό περιβάλλον τη χρονιά που διανύουμε; Δύσκολα θα μπορούσε κανείς να τις αντιληφθεί σε όλο τους το εύρος και την ένταση, [...]

Isn't the feeling familiar? You are surfing the web and all of a sudden an ad pops-up that addresses your own specific interests. It is there for you to explore your next trip, your next watch, [...]

An appetite for more TV advertising airtime in Greece. The Greek Easter in 2015 was on the 12th of April and the pre-Easter period was fully booked with advertising. So MEDIARISK calculated that if 1-10 Apr [...]

A new wave of the Focus-Bari Media Research came up, suggesting that the relationship between the press and its readers is much stronger than is commonly thought. In detail, Newspapers: http://www.focusbari.gr/images/tips/NEWSPAPERS_15.pdf In detail, Magazines: http://www.focusbari.gr/images/tips/MAGAZINES_B15.pdf     [...]

A recent white paper by Millward Brown on Brand Loyalty, among other things, triggers a reconsideration of our line of thought in media planning, which for sure cannot be the same as before the crisis. [...]

The basic arguments of this article: The licensing process for the TV Channels will consume the major part of 2016 – if accomplished. Thus, an eventual scenery change will affect only the latest part of [...]

NPS: A must-have metric for every e-shop!   Imagine that you want to buy a new pair of shoes. What you would do is to spend some time (minutes or hours) searching for the e-shop [...]

Chocolate is among the few product categories that we can group under the umbrella “recession proof”. During the Greek financial crisis, from 2008 till now, very few FMCGs remained without significant sales losses in modern [...]

In the mature Western markets, there is an escalation as we move towards Christmas. Advertisers are trying to excel, competing among them, regardless of the field each is in. Their ads stand out because they are  reversing the focus. [...]

This year, as MARKETING DIVE says, advertisers managed to get viewers to watch longer and engage. From Unruly's most-shared to YouTube's most-viewed, the most successful ads all told a compelling story – some punctuated with pets [...]

As 2015 was about to close, so were the media buying deals between advertisers and the television channels. Benefits that were not absorbed up to October, some additional "gifts in kind" for those that their performance lagged [...]