Articles

Media Planning, in order to be effective, needs to examine content. Take for example two skin product categories. Skin care and makeup. Definitely they need very different treating. Skin care is a long term functional [...]

Greece follows the broad International consumption trends, but at the same time, as a result of the Financial crisis that started in 2009, subscribes also to a distinct set of values. The Ad community [...]

The sales report that IRI just released for the companies selling mostly through the Super Market channel is not positive. But there is also the well known "hidden factor" of Carrefour-Marinopoulos. The chain that [...]

As we commented in previous post, November airtime demand not only started very impressively in Greece, but concluded in a 12.5% increase in the number of spots vs. Nov 2015. The already heavily cluttered [...]

November airtime demand started very impressively in Greece. The first week, 1 to 7 Nov, we estimate that Total TV spending is 25%+ vs. 2015, with CPR following close. For the whole month spending will be close [...]

On Saturday Oct 1st I attended the TEDx Academy 2016 which was held at the Athens Concert Hall (MEGARO). This year the event tried to engage us in Re-imagining Greece of 2030. On the [...]

The question surfaces again and again. How effective is a shorter video versus a longer one of the same content? Google partnered with Mondelez International to find out. And we found their approach compelling! Read [...]

The licensing process that has been put in motion by the government has several steps ahead before the settling-in of the new scenery. The most critical expected step, is the decision of the High Court (Ste), that [...]

In a winter article we were saying: You are surfing the web and all of a sudden an ad pops-up that addresses your own specific interests. It is there for you to explore your next trip, [...]

Skincare products are essential in summer, especially for women. But when it comes to the "popularity contest", i.e. the number of searches on the Web, skincare products are way behind makeup brands. Aesthetics and fashion are [...]

The coming few weeks hold some of the most stressful moments for TV broadcasters and especially for the existing ones. If the licensing process goes on uninterrupted by the High Court (StE), which will convene in full synthesis [...]

HOW CAN NEWSPAPERS LOOK FORWARD IN THE 21st century?  A PRESENTATION BY MILTON PAPADAKIS AT THE MEDIAMIXX2016 IN THESSALONIKI In small countries, with language barriers,.. There is a future for weekly newspapers. Strengths: Journalistic [...]

End of the Road for MEGA? Wed 25 May 2016, Thursday & Friday 27 May 2016 will be critical: Consecutive meetings of the Board, shareholders and the lender Banks are taking place to shape the [...]

Once upon a time, the association of journalists was setting up a lottery at the end of the year, named "Lahio Syndakton". It was perhaps the most famous lottery and the gains were apartments or even blocks [...]

Δημοσιεύθηκε στο περιοδικό Marketing Week, 13 Apr 2016. Ποιές αλλαγές θα πρέπει να αναμένονται στο τηλεοπτικό περιβάλλον τη χρονιά που διανύουμε; Δύσκολα θα μπορούσε κανείς να τις αντιληφθεί σε όλο τους το εύρος και την ένταση, [...]

Isn't the feeling familiar? You are surfing the web and all of a sudden an ad pops-up that addresses your own specific interests. It is there for you to explore your next trip, your next watch, [...]

An appetite for more TV advertising airtime in Greece. The Greek Easter in 2015 was on the 12th of April and the pre-Easter period was fully booked with advertising. So MEDIARISK calculated that if 1-10 Apr [...]

A new wave of the Focus-Bari Media Research came up, suggesting that the relationship between the press and its readers is much stronger than is commonly thought. In detail, Newspapers: http://www.focusbari.gr/images/tips/NEWSPAPERS_15.pdf In detail, Magazines: http://www.focusbari.gr/images/tips/MAGAZINES_B15.pdf     [...]

A recent white paper by Millward Brown on Brand Loyalty, among other things, triggers a reconsideration of our line of thought in media planning, which for sure cannot be the same as before the crisis. [...]

The basic arguments of this article: The licensing process for the TV Channels will consume the major part of 2016 – if accomplished. Thus, an eventual scenery change will affect only the latest part of [...]