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Articles

2910, 2015

Greek TV – Current affairs

By | October 29th, 2015|Categories: Advertising, Media|0 Comments

Viewership: ALPHA remains the No1 channel, with ANT1 following close. New sequels on ALPHA, continuing good ratings for “Mourmoura” & movies, offer wide options for advertisers as to approach all audiences. ΑΝΤENNA attracts male audiences mainly through [...]

810, 2015

Multi-screening

By | October 8th, 2015|Categories: Research|0 Comments

Multi-screening is a phenomenon gaining ground in Greece, together with the rapid sales growth of tablets & smart phones (see “Technology use” post). In absence of specialized research, we draw parallels from the UK, from [...]

809, 2014

Πέφτουν οι πωλήσεις των S/Mkts?

By | September 8th, 2014|Categories: Advertising|0 Comments

Την Κυριακή 11 Μαΐου 2015, η Καθημερινή είχε μία έρευνα του Οικονομικού Πανεπιστημίου που … μου την έδωσε! Και αυτό γιατί για κάποια πράγματα έχουμε έρευνα αγοράς και καταγραφή συμπεριφορών, που για εμένα και την πλειοψηφία των [...]

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