Marketing and advertising entertain a number of beliefs that govern our practices, until … a brave counterexample renders them obsolete.
Our June 2018 post “Long or short?” went against the belief that
· Complicated issues cannot be presented through short videos
The latest AUDI campaign on FB “The seriously silly Audi approach to social advertising”, as presented by Marketing Week in its 13 July issue, is a superb advertising work that breaks with more than one of the established beliefs (Short videos to present complicated technology / serious technology presented by clowns). And it is also a superb journalistic presentation by the magazine.
So AUDI sent in the clowns. Clowns do silly things. But this one is far from silly!
In order not to fringe copyright barriers, we suggest to our readers to search for the particulars on the above mentioned issue of Marketing Week and other advertising industry publications. A “paradigm changing” piece of advertising!