Photo: Christian Fregnan / Amsterdam / Unsplash All businesses will have sooner or later to take the plunge. But we meet quite often business executives or owners saying they don't have the money to deal with it. Reality is that it is not a question of money. It's a question of mindset! And this [...]
We truly appreciated the extracts from McCann Worldgroup’s Truth About Global Brands 2: They explore both the macro cultural forces and the local impacts on brands. Conducted by McCann’s Truth Central, the study surveyed more than 24,000 people in 29 countries. More so, since important particular points are in line with other findings from [...]
Photo by NeONBRAND on Unsplash In Europe, the immigration problem, the effects of the ever changing rivalries between the US, China and Russia and the accelerating Eastbound move of the economic "center of gravity", destabilized among other, the value systems within every European country, with very visible results like the Brexit referendum, the polarization of political views [...]