A Puff of Carbon Dioxide By Ruben Schreurs, Group Chief Product Officer @ EBIQUITY Dozens, hundreds, perhaps even thousands of online ads flash before your eyes every day, so many that you probably don’t even notice most of them. Generating the electricity to get...
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Sustainability & Advertising
Lela Charavgi / KANTAR Hellas Consumers increasingly expect brands to play an active role in making the world a better place. As sustainability is one of the defining issues of our time, brands have a role to play in this in many aspects of their organizations - from...
Sustainability & Data, Data & Sustainability
Extract from Original full article by Nick Waters, Chief Executive Officer of EBIQUITY Group. In October 2022, EBIQUITY invited Ian Whittaker, the founder of Liberty Sky Advisors and a specialist city analyst in the media and marketing technology sectors, to share his...
It’s All Advertising, isn’t it?
Lord Northcliffe, the UK newspaper tycoon who owned ‘The Daily Mail’ famously said: “News is what somebody somewhere wants to suppress; all the rest is advertising.” An unknown consumer said: “It’s all advertising, isn’t it?” One of my favourite quotes comes (of...
Have we been law abiding citizens? Ask your media specialist!
Yes, yes one year of COVID… One year of quarantine, lockdowns, curfew, masks, social distancing, click in shop, click away, terms that have never concerned us before. One year of constant fight with an invisible virus, with our emotions, with constrained desires and...
Marketing and Climate Change
As reported from the “WFA Marketing Week 2021” by Michaela Jeferson –Marketing Week Magazine 21 Apr. 2021, Marketers are less advanced on sustainability than their businesses as a whole. Thus, what Peter Wright says, captures fully the dynamics of our era: In fact, of...