Sustainability
Nsps & Mags in Gr: A stronger than thought relationship with Readers
A new wave of the Focus-Bari Media Research came up, suggesting that the relationship between the press and its readers is much stronger than is commonly thought. In detail, Newspapers: http://www.focusbari.gr/images/tips/NEWSPAPERS_15.pdf In detail, Magazines:...
e-shops in GR start measuring the experience they offer
NPS: A must-have metric for every e-shop! Imagine that you want to buy a new pair of shoes. What you would do is to spend some time (minutes or hours) searching for the e-shop that offers the shoes you like, in the best price possible, with the best customer...
Πέφτουν οι πωλήσεις των S/Mkts?
Την Κυριακή 11 Μαΐου 2015, η Καθημερινή είχε μία έρευνα του Οικονομικού Πανεπιστημίου που … μου την έδωσε! Και αυτό γιατί για κάποια πράγματα έχουμε έρευνα αγοράς και καταγραφή συμπεριφορών, που για εμένα και την πλειοψηφία των "practitioners" (για να μην είμαι...
