“Price is what you pay, value is what you get” William Buffet
Not only an issue of CPR
Checking Points: Do you have
• A well-defined set of buying KPIs?
• Channel mix that follows the natural delivery?
• Prime Time % that follows every channels’ optimum offer?
• Affinity levels that match best your Target Audience?
• Competitive placing in breaks?
• Effective Quant/Qual. ratios?
• Eventually differentiated criteria at the beginning and at the end of the schedule?
• Full understanding with your agency on set buying KPIs? Regular “on the go” comparison of objectives and results?