Greece: Profiling of the users of social media by FOCUS BARI Research

Achieving Exceptional Campaign Results is the dream of every marketer. And yet, the cornerstone of this, an inspiring and well-thought, clear and simple Advertising & Media Brief, is most of the time reduced to an uninspiring bureaucratic step. But don’t get...

A Puff of Carbon Dioxide By Ruben Schreurs, Group Chief Product Officer @ EBIQUITY Dozens,​ hundreds, perhaps even thousands of online ads flash before your eyes every day, so many that you probably don’t even notice most of them. Generating the electricity to get...

Lela Charavgi / KANTAR Hellas Consumers increasingly expect brands to play an active role in making the world a better place. As sustainability is one of the defining issues of our time, brands have a role to play in this in many aspects of their organizations - from...

Extract from Original full article by Nick Waters, Chief Executive Officer of EBIQUITY Group. In October 2022, EBIQUITY invited Ian Whittaker, the founder of Liberty Sky Advisors and a specialist city analyst in the media and marketing technology sectors, to share his...

Lord Northcliffe, the UK newspaper tycoon who owned ‘The Daily Mail’ famously said: “News is what somebody somewhere wants to suppress; all the rest is advertising.” An unknown consumer said: “It’s all advertising, isn’t it?” One of my favourite quotes comes (of...